Annual Report 2009

NAGRA Media MOBILE the world leader in mobile TV

NAGRA Media MOBILE – the world leader in mobile TV

The NAGRA Media MOBILE solution has made Nagravision the undisputed global leader in the mobile TV market. This solution protects services that are broadcast over mobile networks using the major mobile broadcast technologies (such as FLO in the USA, CMMB in China and DVB-H in Italy and the rest of the world).

The mobile TV market is expected to grow very rapidly over the next ten years. As digitization continues and analog is being phased out in many countries, governments are making mobile TV frequencies available to operators. This removes a longstanding roadblock to the mass development of mobile TV, although major deployments have already taken place in some key markets. For technology providers such as Nagravision, the challenge is to deliver convergent solutions allowing operators to create services that seamlessly combine mobile broadcast technologies with streaming technology and various types of interactive services.

Mobile TV services were rolled out in Japan and South Korea in 2005 and in Italy in 2006, and are beginning to be deployed in major markets such as China and the USA.

Italy has been a pioneer in the mobile TV sector. H3G, TIM and Vodafone were the first operators in the world to offer mobile TV over secure DVB-H networks, and all three companies use Nagravision's technology.

Beginning in 2008, Nagravision further consolidated its position as the mobile TV market leader with new contract wins. In China, Nagravision was chosen by China Satellite Mobile Broadcast Ltd (CSM), a subsidiary of SARFT (the Chinese State Administration of Radio, Cinema and Television) as the conditional access provider for its nationwide mobile TV service, CMMB (China Mobile Multimedia Broadcasting). CMMB has shown strong growth ever since.

The MENA (Middle East/North Africa) region's first commercial mobile TV service, Mobision, was launched in Iraq in May 2009 by the satellite operator Alsumaria TV using Nagravision's technology. The bouquet is composed of around 20 channels in English and Arabic. Mobision is the first DVB-H mobile TV bouquet in the Middle East that uses NAGRA Media MOBILE including a conditional access system.

Nagra and Eutelsat/SES Astra: partners in the DVB-SH standard

A leader in mobile TV on DVB-H and a pioneer on the STiMi standard in China, Nagravision is further extending its footprint in the mobile television market with developments in the DVB-SH and FLO standards.

In 2009, Nagravision announced a partnership with Solaris Mobile, a joint venture between Eutelsat and SES Astra, the leading provider of satellite-based next generation mobile TV networks. The companies will jointly develop a harmonized ecosystem to optimize the delivery of mobile TV and broadband services. This suite of solutions will operate in the new dedicated spectrum S-band, which is located near the UMTS frequencies exclusively reserved for mobile satellite services. This S-band payload will use the DVB-SH (Satellite services to Handhelds) hybrid satellite/terrestrial standard. Our NAGRA Media MOBILE content and service protection platform provides a turnkey solution for securing all DVB-SH content and services. It is available as an extension to existing Nagravision conditional access systems or as a stand-alone system.

Staying one step ahead

Nagravision is continually developing innovative solutions designed to boost the mass adoption of mobile TV in the world.

In February 2009, Nagravision and PacketVideo, a provider of innovative software enabling the deployment of mobile multimedia services, jointly announced the first conditional access-enabled version of the Telly device. The pocket-sized, easy-to-use Telly turns iPhones, other WiFi-enabled smartphones, portable media players and PCs into mobile TV sets. The new Nagravision and PacketVideo solution will enable operators to provide mobile TV services to consumers already equipped with mid-range to high-end Wi-Fi-enabled devices with no built-in mobile TV capability. The solution was demonstrated at the Mobile World Congress 2009 in Barcelona in February 2009.

In February 2010, FLO TV, a fully-owned subsidiary of Qualcomm providing mobile TV services in the US selected Nagravision to provide a security solution for its live mobile TV offering FLO TVTM. The service will be made available on the new "FLO TV Personal Television" devices and on car entertainment devices. Nagravision further confirms its market-leading position in mobile TV service protection by deploying the first MediaFLO solution to be compatible with the OpenCA specifications as defined by the FLO Forum.